{"id":3821,"date":"2026-05-27T10:06:57","date_gmt":"2026-05-27T10:06:57","guid":{"rendered":"https:\/\/betronic.com\/?p=3821"},"modified":"2026-05-27T10:07:34","modified_gmt":"2026-05-27T10:07:34","slug":"unicef-business-buddy","status":"publish","type":"post","link":"https:\/\/betronic.com\/en\/blog\/unicef-business-buddy\/","title":{"rendered":"UNICEF business buddy"},"content":{"rendered":"<style>.kb-image3821_ec5145-26 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}.kb-image3821_ec5145-26 img.kb-img, .kb-image3821_ec5145-26 .kb-img img{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}@media all and (max-width: 767px){.kb-image3821_ec5145-26:not(.kb-image-is-ratio-size) .kb-img, .kb-image3821_ec5145-26.kb-image-is-ratio-size{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image3821_ec5145-26 kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/betronic.com\/wp-content\/uploads\/2026\/05\/unicef-business-buddy.jpg\" class=\"kb-img wp-image-3822\" srcset=\"https:\/\/betronic.com\/wp-content\/uploads\/2026\/05\/unicef-business-buddy.jpg 1920w, https:\/\/betronic.com\/wp-content\/uploads\/2026\/05\/unicef-business-buddy-300x169.jpg 300w, https:\/\/betronic.com\/wp-content\/uploads\/2026\/05\/unicef-business-buddy-1024x576.jpg 1024w, https:\/\/betronic.com\/wp-content\/uploads\/2026\/05\/unicef-business-buddy-768x432.jpg 768w, https:\/\/betronic.com\/wp-content\/uploads\/2026\/05\/unicef-business-buddy-1536x864.jpg 1536w, https:\/\/betronic.com\/wp-content\/uploads\/2026\/05\/unicef-business-buddy-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div><\/figure>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"font-size:22px\"><strong><strong>In this short video, our CEO, Jasper de Jonge, proudly talks about our partnership with UNICEF and what it means for Betronic and our people.<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:none\">UNICEF collaboration<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">As a UNICEF Business Buddy, we work with other committed companies to support children worldwide. We do this not only by collaborating with UNICEF, but also by actively involving our employees \u2013 for instance, during the Dam tot Dam Run in UNICEF shirts and by highlighting UNICEF activities during our Friday drinks. This is how we make an impact, together. Watch it in the video below:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Unicef Business Buddy\" src=\"https:\/\/player.vimeo.com\/video\/1185427115?dnt=1&amp;app_id=122963\" width=\"720\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:none\">Engaging employees in social impact<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The strength of this collaboration lies in the people within the organisation. Our people play an active role in making the mission visible and strengthening it. Through the involvement of our people, it doesn't become an external goal, but something that lives internally. The subject isn't limited to annual reports or campaigns, but becomes part of the company culture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:none\">From symbolic support to structural involvement<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">However, organisations support good causes on an occasional basis. The Business Buddy model shifts that to structural engagement.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">That means:<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Repeated visibility of UNICEF within the organisation<\/li>\n\n\n\n<li>Active employee participation in activities<\/li>\n\n\n\n<li>Continuity in communication and awareness<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">This approach ensures that impact is not dependent on one campaign or moment, but becomes embedded in daily practice.<\/p>","protected":false},"excerpt":{"rendered":"<p>In this short video, our CEO, Jasper de Jonge, proudly talks about our collaboration with\u2026<\/p>","protected":false},"author":1,"featured_media":3822,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[24],"tags":[25],"class_list":["post-3821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws","tag-impact"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UNICEF business buddy -<\/title>\n<meta name=\"robots\" content=\"index, follow, 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