Why do I like working at Betronic?

Betronic serves customers who want to make the world a little better, for example by developing and producing energy-efficient and/or less polluting devices, or by offering solutions that have a positive impact on people’s well-being. Our employees share this passion with our customers and are intrinsically motivated to contribute their share. Coming from the corporate world, I find the size and scale of the Betronic Group extremely enjoyable. The company is large enough with sufficient expertise, experience, structure, and sparring partners. For an innovative company, our scale is very effective, for customers, business partners, and the people who work with us.

What are my tasks and responsibilities at Betronic?

As CEO, I am responsible for the strategy and ensuring that our value proposition remains relevant and attractive to our customers. This means that I am focused on our customers, our people, quality and continuous improvement. I spend a lot of time improving our business processes, attracting and developing talent, and building a more customer-centric culture within the Betronic Group.

What else do I enjoy, besides working at Betronic?

My wife, our two children and I don't live far from the office in Amsterdam. We also spend a lot of our holidays and weekends in Friesland.

I try to contribute to society by being active at my children's school and by holding a board position with a social foundation. I also exercise very regularly to prepare for a number of annual sporting challenges that I do with friends, such as a half marathon, Olympic triathlon or a classic cycling race.