UNICEF business buddy
In this short video, our CEO, Jasper de Jonge, proudly talks about our partnership with UNICEF and what it means for Betronic and our people.
UNICEF collaboration
As a UNICEF Business Buddy, we work with other committed companies to support children worldwide. We do this not only by collaborating with UNICEF, but also by actively involving our employees – for instance, during the Dam tot Dam Run in UNICEF shirts and by highlighting UNICEF activities during our Friday drinks. This is how we make an impact, together. Watch it in the video below:
Engaging employees in social impact
The strength of this collaboration lies in the people within the organisation. Our people play an active role in making the mission visible and strengthening it. Through the involvement of our people, it doesn't become an external goal, but something that lives internally. The subject isn't limited to annual reports or campaigns, but becomes part of the company culture.
From symbolic support to structural involvement
However, organisations support good causes on an occasional basis. The Business Buddy model shifts that to structural engagement.
That means:
- Repeated visibility of UNICEF within the organisation
- Active employee participation in activities
- Continuity in communication and awareness
This approach ensures that impact is not dependent on one campaign or moment, but becomes embedded in daily practice.
